Determinants of Collaboration in Retail Supply Chains

M. Asif Salam

This paper examines the relationship between trust and technology in achieving collaborative supply chain partnerships and the impact of collaborative supply chain partnerships on supply chain performance. A conceptual framework identifies the roles of trust and technology in achieving collaboration and supply
chain performance.

For the purpose of this study three hypotheses were developed and tested with a sample of 81 buyers of retail convenience stores and suppliers of FMCG goods in Thailand. The Findings suggest that trust and technology have strong relationships with collaboration while collaboration has a moderate relationship with supply chain performance. This study is limited to the retail industry. The study provides insights into why trust and technology are important in the retail and FMCG business sectors.