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Shakeel Bharmal, General
Manager, Purolator Global Supply Chain Services,
sbharmal@purolator.com
The ultimate goal of any business supply
chain should be to make sure a product is
available where and when the customer wants
it and at a price that is consistent with
the value that it creates for the customer.
When a business does this, while wrapping an
exceptional customer experience into the
process, revenue and profit growth will
follow. Distribution processes and inventory
costs often test a company’s ability to
achieve this – especially when a company’s
product is sourced from overseas.
In the last decade, Canadian containerized
imports have increased dramatically –
particularly Asian imports through the port
of Vancouver, which have achieved a compound
annual growth rate of almost 20 per cent
since 1996. Since longer supply chains can
make the prompt arrival of shipments a
challenge, Canadian businesses are trying to
balance the benefits of low cost country
sourcing with the impact on supply chain
lead times, reliability and total logistics
costs.
In this talk we would like to share insights
on how direct-to-market distribution can be
used to create a balance in import
distribution, driving product availability
and improving costs. Through industry
research and case examples, we discuss how
the latest trends and solutions in supply
chain management can help attendees achieve
the expected benefits of low cost country
sourcing while mitigating any impact on lead
times, reliability, logistics costs and
customer service. Companies trying to grow
revenue while simultaneously trying to
reduce their costs will benefit from
learning how to bring import goods to their
customers more quickly, reliably, and
efficiently than via traditional supply
chain models. |
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