Paul Ghijsen, Assistant Professor, Supply Chain Management, Faculty of Management Sciences, Open Universiteit, The Netherlands; paul.ghijsen@ou.nl
Janjaap Semeijn, Assistant Professor, Supply Chain Management, Faculty of Management Sciences, Open Universiteit, The Netherlands
Rebekka Sputtek, PhD Student, University of St. Gallen, Switzerland; rebekka.sputtek@unisg.ch

Increased competition and more demanding consumers force grocery retailers to seek new ways of attracting and retaining customers. However, the relationship between providing origin information on products as a way to entice and retain health conscious and socially responsible consumers has not been investigated. An online survey conducted among a sample of health conscious German consumers yielded 366 useable responses. Findings indicate that the key factor in effecting customer loyalty is perceived retailer commitment to provide product origin information. This information increases both customer satisfaction and loyalty.